Wasilko Group
The Wasilko Group, lead by Gregg Wasilko, is one of the top real estate teams in Cleveland, Ohio. It is a part of the Howard Hanna umbrella and they wanted their logo to be akin to the larger identity. The same corporate colors were used along with bold type. These were complemented with a simple illustration of a house that serves to immediately identify them as a house-selling super group.
The group prides itself on bringing years of experience to the process in a straightforward and personal way. To deviate from the Howard Hanna logo’s more industrious feel, a heavily weighted slab serif typeface was chosen to reflect a more casual, yet firmly grounded and professional feel. The two letters were neatly joined along with the simple profile of the house in the background. We decided to flip the letters to reflect the group leader’s (Gregg Wasilko) initials.
The logo needed to work at both large and small sizes. While the real estate community has moved more of their marketing efforts to online platforms , they still employ traditional methods of outdoor signage. Keeping this in mind, we made sure it worked just as well on the for-sale sign out front as it did as a tiny social media profile thumbnail.
Since upgrading their branding in 2016, The Wasilko Group has enjoyed increased annual sales. They have been repeatedly ranked as top listing and sales leaders in Cleveland.